A practical guide for businesses
How to get more Google reviews
A good experience alone is often not enough. The customer needs an easy path and the right moment. These seven steps will help you ask for reviews naturally, fairly and within the rules.
Ask in person
Shortly after a positive experience.
Make it easy
With a direct link, NFC, or QR code.
Reply consistently
To both praise and constructive criticism.
7 steps you can put in place right away
- 1
Catch the right moment
You'll get the most reviews shortly after payment or when a service is completed. The customer is satisfied, staff have a moment, and a personal request feels more natural than an automated message.
- 2
Remove every obstacle
When a customer has to find your business on Google themselves, most give up. A direct link or QR code opens the form instantly – no searching, no sign-up.
- 3
Put the link within reach
Place the card right on the counter or till. The customer taps their phone or scans the QR code before leaving, while the positive experience is still fresh.
- 4
Ask always and fairly
Don't focus only on people you expect to give five stars. A fair request to all satisfied customers brings in far more ratings and feels more trustworthy.
- 5
Don't pay for reviews
A discount, gift, or contest in exchange for a review breaks Google's rules and can lead to the review being removed. A polite request and a simple path to the form are enough.
- 6
Reply personally
A short reply to a review shows you care. Thank customers for praise, and for criticism explain how you're addressing it. Avoid arguments and don't share personal data.
- 7
Check what's working
Once a month, count new reviews and think back over when and where you asked for them. You'll quickly see which spot and form brings in the most feedback.
What Google's rules allow
You can ask for a review. You must not, however, condition it on a discount, gift, or other reward. Ratings should reflect the customer's genuine experience. Google also recommends sharing a direct link or QR code.
So the customer doesn't have to search for anything
We program Revitap cards directly with your business's link. Stick the card on the counter and the customer uses NFC or the QR code. We test every card before shipping and guarantee its functionality. We describe how to create a review QR code for free in our guide to QR codes for Google reviews.